This SEO Infographic from Fuzz One Media examines the changes in SEO brought about by Google’s Penguin and Panda updates in the last 18 months.
Prior to these updates, optimizing your website for the web was prioritized for search engines whereas now your audience comes first. This is driving the need to publish more creative content that engages with your audience and not just the search engines. Social Media should not be overlooked when you’re looking to reach a new audience as with the use of visual content and ultimately link back to your content.
This may mean a change in your SEO team to include more Social Media, Video and Graphic Design.